Horst Geier, Known as “Mr. Americana,” This European Visionary Died the Week of September 16, 2022.


The western riding scene has reacted with great sadness to the death of Horst Geier. The initiator and longtime manager of Americana passed away this week at the age of 79. Horst was one of the great visionaries of European western riding and western horse breeding, who, among other things, made Americana what it is today. "We were saddened to learn of the death of our longtime business partner and companion Horst Geier," said AFAG management. "Our thoughts are with his family and all his friends!"