The Run For A Million (TRFAM) may be reining’s richest event, but after the success of last year’s $150,000 Cow Horse Challenge, held during TRFAM, it’s clear fans want to see even more of the Western way of life. This year, TRFAM will host the $25,000 Cowboy Invitational, allowing cowboys from some of the country’s most historic ranches to show off their horsemanship skills.