The WCRA (World Champions Rodeo Alliance) has announced a partnership with Wrangler as the "Official Jeans and Shirts" of the organization.
 
“WCRA is honored to welcome Wrangler as our first national sponsorship partner,” said WCRA President Bobby Mote. “WCRA and Wrangler share a common interest in growing the sport of rodeo. Rodeo is steeped in tradition, this relationship unites the sport’s most legendary brand, with the most progressive rodeo property in the industry. This partnership will advance rodeo in ways we can't even articulate today.”